Product.delete_all
#...
Product.create(:title => 'Programming Ruby 1.9',
  :description =>
     %{<p>
         Ruby is the faster growing and most exciting dynamic language
         out there. Tf you need to get working programs delivered fast,
         you should add Ruby to your toolbox.
       </p>},
  :image_url => '/images/ruby.jpg',
  :price => 49.50)
#...